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๐Ÿฆ Banking ยท Case Study

Experience Cloud self-service portal

A secure, CRM-integrated self-service portal that let members resolve common requests on their own.

RoleSolutions Architect
Timeframe~7 months
IndustryBanking
โˆ’31%
Inbound tickets
SSO
Single sign-on
24/7
Self-service
Role
Based access

The challenge

Members called or emailed for routine requests โ€” statements, status checks, simple updates โ€” that did not need an agent. Volume was high, costs were rising, and members wanted to self-serve on their own schedule.

In banking, the catch is security: any portal had to enforce strict identity, least-privilege access, and a defensible sharing model.

Approach

01

Requirements & security model

Defined the request types to self-serve and the identity, authentication, and data-access rules each would require.

02

Identity & SSO

Integrated single sign-on so members authenticate against the existing identity provider, not a separate login.

03

Sharing & access

Designed a role- and sharing-based access model so members see only their own records, enforced at the platform level.

04

Portal build

Built the Experience Cloud portal with self-service flows for the highest-volume request types.

05

Integration & launch

Connected the portal to the core CRM as the system of record and launched in stages with monitoring.

How it fit together

Identity

SSO against the existing IdP; no separate credentials to manage or breach.

Access control

Role-based sharing ensures members can only ever see and act on their own data.

Self-service flows

Guided flows handle the highest-volume requests end to end without an agent.

CRM integration

The core CRM remains the system of record; the portal reads and writes through it.

Architecture / flow diagram โ€” to add

Outcomes

Tools & tech

Experience CloudSSOCRM IntegrationSharing ModelSecurity

Reflections

In regulated industries the security model is the architecture. Designing access and sharing first โ€” before any UI โ€” is what made this portal launchable.

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